Different sources provide different information about the history of postcards.
Their invention is attributed to the French, the English, and the Chinese. But
be that as it may, the first postcards, as we know them, were issued in
Austria-Hungary in 1869.
First, let's look at two concepts.
A postcard (postkarte,
carte postale) is a type of written message written on a special form made of
thin cardboard. An envelope is not used, which is why the cost of such a postal
item is lower than the cost of a regular letter. For example, the cost of the
first postcards in England was half a penny and was half the cost of sending a
traditional letter in an envelope.
The name "postcard" comes
from the phrase "open letter" - this is what they were called in Russia. The
back side was intended for writing the address. It also provided space for a
postage stamp. Some postcards had no space at all for writing a message. Senders
often wrote directly on or under the image on the front side of the postcard. At
the beginning of the last century, space for the message was allocated to the
left of the address on the back of the postcard. On some postcards, the stamp
was printed using typographic method. In this case, its cost was immediately
included in the cost of the postcard. Postcards became especially popular in the
late 1890s.
Postcard
— Postkarte. Germany, 1873. Single-color. Size 14.0 x 9.0 cm. On the front side,
a postage stamp with an image of the imperial eagle worth 1/2 groschen is
printed by typographic method.
Postcard
— Postkarte. Germany, 1875. Single-color. Size 14.0 x 9.0 cm. On the front side,
a postage stamp with an image of the imperial eagle worth 1/2 groschen is
printed by typographic method.
Correspondence
card — Korrespondenz-Karte, Austria, 1877. Single-color. Size 14.0 x 8.5 cm. In
the upper right corner, a stamp with the image of the Emperor of Austria-Hungary
Franz Joseph, worth 2 kreuzers, is printed using typographic method. In the
upper left corner, the coat of arms of Austria-Hungary is depicted.
Postcard
— Cartolina postale. Italy, 1875. Single-color. Size 11.5 x 8.0 cm. On the
address side, in the upper left corner, a postage stamp with the image of Victor
Emmanuel II, the first king of united Italy, is printed using typographic
technology. In the upper right corner, a stamp with the image of Victor Emmanuel
II worth 10 centesimi is pasted. Between the stamps is the coat of arms of
Italy. The cost of the card itself is also 10 centesimi.
Postcard
— Cartolina postale. Italy, 1894. Single-color. Size 14.0 x 9.0 cm. The coat of
arms of Italy is depicted at the top in the center. In the upper right corner, a
postage stamp with the image of Umberto I worth 10 centesimi is printed using
typographic method.
Postcard.
Great Britain, 1880. Single-color. Size 12.2 x 8.8 cm. In the upper right
corner, a postage stamp with the image of Queen Victoria, worth 1 penny, is
printed by typography.
Open
letter. Russia. 1890s. Monochrome. Size 14.0 x 9.3 cm. The coat of arms of
Russia is depicted in the upper left corner. A postage stamp worth 4 kopecks is
printed in the upper right corner.
Open
letter. Russia, 1889. Two-color. Size 14.2 x 9.0 cm. The coat of arms of Russia
is depicted in the upper left corner. A postage stamp worth 3 kopecks is printed
in the upper right corner.
Open
letter. Russia, 1892. Monochrome. Size 14.0 x 9.0 cm. The coat of arms of Russia
is depicted in the upper left corner. A postage stamp worth 3 kopecks is printed
in the upper right corner. A postage stamp worth 1 kopeck is pasted to the left.