Different sources provide different information about the history of postcards.
Their invention is attributed to the French, the English, and the Chinese. But
be that as it may, the first postcards, as we know them, were issued in
Austria-Hungary in 1869.
First, let's look at two concepts.
A postcard (postkarte,
carte postale) is a type of written message written on a special form made of
thin cardboard. An envelope is not used, which is why the cost of such a postal
item is lower than the cost of a regular letter. For example, the cost of the
first postcards in England was half a penny and was half the cost of sending a
traditional letter in an envelope.
The name "postcard" comes
from the phrase "open letter" - this is what they were called in Russia. The
back side was intended for writing the address. It also provided space for a
postage stamp. Some postcards had no space at all for writing a message. Senders
often wrote directly on or under the image on the front side of the postcard. At
the beginning of the last century, space for the message was allocated to the
left of the address on the back of the postcard. On some postcards, the stamp
was printed using typographic method. In this case, its cost was immediately
included in the cost of the postcard. Postcards became especially popular in the
late 1890s.